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01 Creator + founder · 2026

Mikaela Greene

Creator. Founder. The eye behind content that actually sells.

I make founder led content for brands. I run the numbers on both ends.

I am 26, Puerto Rican and Black, and based in NYC. I have been making content since 2012, starting on YouTube. In 2020 I pioneered the heart shaped preserved flower locket from a college dorm room and have made every one by hand since. I also work with other founders on brand strategy through Greene Thumb.

4.5% IG engagement, 3x luxury benchmark 12% TikTok engagement, 5x luxury benchmark 3.17% Twitter store conversion
Let's work together
hello@greeneisgold.com @greeneisgold everywhere greeneisgold.com New York City
Editorial portrait of Mikaela Greene wearing a Greene Is Gold locket
02 The audience

Who lives in my world

Young, female, US based, and built to buy. Eighty two percent of my audience is between 18 and 34, the demographic premium brands fight for across beauty, wellness, fashion, and hospitality.

Saves and shares are what premium brands actually look for. They are the signal of people who want to live with something, not just like it. In the last 90 days my audience saved my posts 5,220 times and shared them 9,203 times. Fashion industry benchmarks sit around 161 saves and 200 shares per post. My numbers run well above that across the full 90 day window.

93% women · 82% aged 18 to 34 · 57% US based · 376K reached in the last 90 days · Top markets: US, UK, Canada, Australia

Instagram
90,683Followers

4.5% engagement, 3x the luxury benchmark

376K reached in last 90 days, 87% non followers

TikTok
55,000Followers

~12% engagement, 5x the luxury benchmark

Most engaged audience cohort: women 22 to 28

Twitter / X
9,900Followers

3.17% store conversion rate

Drives direct sales traffic

Email
6,000+Owned subscribers

Opt in, first party audience

Built without paid acquisition

03A creator on both sides

Why founder led content converts

I see the analytics

Every piece of content I make for my own brand has a result attached to it. Reach, saves, shares, sales. I know in real time what is moving and what is not. That same instinct is what I bring to your content.

I understand your KPIs

I have spent six years working the same KPIs your brand team works every day. I do not pitch reach. I pitch the result you are actually trying to deliver to your boss.

I write content that does not feel like an ad

My audience came to me because I have never sounded like a brand pitching to them. That voice is the reason any brand I work with reaches them as a tip from a friend, not a campaign in their feed.

04Let us work together

How we work together

Below is what is available. Tell me what fits your campaign and I will scope it.

Founder led content

Reels and TikToks built around your product, founder moments, UGC for paid social, editorial photography, lookbooks. The voice has six years of receipts. Best for single Reels, content series, and multi post campaigns.

Hosted stays and property partnerships

Hotels, residences, studios, and short term rental brands. I create on location content in exchange for a sponsored stay or covered rent. Best for boutique hotels launching, properties seeking editorial reach, and lifestyle brands tied to a location.

Make something together

A limited edition piece designed and produced from my world of preserved flower jewelry. Your brand, my craft, something your customers keep forever. Sells out faster than anything else I make. Best for capsule drops, holiday windows, and brand anniversary moments.

Creator residencies, by invitation

Hosted dinners, takeovers, curated brand moments. Limited to two per year.

Tailored to your category

Pick yours. See three concepts I would build.

The morning ritual. Your product placed inside a quiet routine I would already be doing. Stills and one Reel.
The side by side. Your product against what I have been reaching for. On camera, no script.
The lookbook. Your product styled into three of my own looks for a weekend in the city.
The slow Sunday. Your product inside a day that already includes journaling, a long walk, and a quiet dinner.
The case study. Two weeks of using your product, captured as a short documentary style Reel.
The gift edit. Your product folded into a wellness gift moment for the women in my audience who buy for other women.
The arrival. A single editorial Reel from the moment I check in to the moment I sit down on the balcony.
The day in residence. A photo essay of how the property shapes a morning, an afternoon, and an evening.
The recommendation. A travel diary post with the property as the centerpiece, written like I am telling a friend where to go next.
The drop. Your launch piece styled three ways across a single weekend.
The conversation. A Reel pairing your brand with a story from my world, photographed by someone I already work with.
The repeat. A returning piece worked into my actual rotation, captured over a month rather than a day.
The portrait. Your product placed inside a slow moment that already belongs to my world.
The pair. Your product set next to Greene Is Gold, photographed as a still life that reads like a campaign image.
The carousel. Five things I am actually using right now, your brand in the lineup.

Category specific concepts available on request. Categories include beauty, wellness, hotels and travel, fashion, and lifestyle.

Most of my partnerships extend past a single campaign. Brand ambassadorships and long term collaborations available.

Every partnership includes a post campaign recap deck, raw assets on request, and whitelist or buyout rights as needed.

05Selected work

Track record

Denise Peter × Greene Is Gold

Limited edition jewelry collaboration with NYC artist and stylist Denise Peter. Sold through nearly the entire run during the launch window.

The New York Botanical Garden Shop

Stocked at NYBG Shop's curated retail program, one of NYC's most editorially vetted retail floors.

Refinery29 Somos

Editorial coverage in Refinery29 Somos, featured twice.

Built by hand to a global customer base

Six years self funded. All 50 states. 35 plus countries shipped. No agency, no investor capital, no shortcuts.

06Ready when you are

Let's work together

Each partnership is scoped and priced to fit the brand, the campaign, and the scale. Send a brief, I will read it the same day, and you will have a tailored proposal in your inbox within 48 hours.

Currently booking Q3 and Q4 2026, with Q1 2027 open. Building partnerships in beauty, wellness, fashion, hotels, and lifestyle.

Let's work together
07
Emailhello@greeneisgold.com
Socials@greeneisgold everywhere
Websitegreeneisgold.com
Based inNew York City

Thank you for spending time with this. If you have a brand you would love me to bring into my world, the inbox is open.

With love, Mikaela

A category of one, six years in.

Greene Is Gold Media Kit · 2026